Tobacco Brands Still Relentless on Advertising in Indonesia

Five-year-old Bayu was watching a movie on television. During the ad break, a barrage of cigarette ads streamed across the screen. Bayu was able to recognize the brand of each cigarette just by watching the commercials.
“They were funny. Those men were really funny and smart,” he said.
Bayu is also regulary exposed to cigarette branding while watching badminton on TV with his father, or while enjoying telecasts of music concerts. He has also seen ads created by a cigarette company that blatantly say “Don’t Quit” on their billboards, an advertising move it would be hard to mistake as having any other motive than to discourage smokers from kicking the habit.